I developed a framework that combines several new product development (NPD) methodologies. The aim of this framework is to give direction in which methodology and which team structure you need, to successfully develop a new product or process and shorten the time to market.

The framework is a 3 by 3 matrix. The horizontal axis is the technology entry point; technology innovativeness goes from incremental to disruptive. The vertical axis shows the market entry point, mature at the bottom end (high diffusion) to introduction at the top (low diffusion). TTM will decrease when the innovation is more incremental, which is normally expected. The same is valid for entry into the well known mature markets. Each cell represents a proposed NPD process that is suitable for that specific market entry and technology entry point to improve TTM.

The coming months I will explain in more detail my NPD-framework.

When you want to know more, please contact me.

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